I am co-founder of the NY/CA based tshirt and apparel company, Tank Theory. I acted as the main designer, art director and overall aesthetic motivator behind the brand from its' inception in 2001 until the spring of 2009. The work below consists of the art, design and creative direction that I put into the brand over the course of that 8 years.
SPRING 09 - TOYLANDTshirt design and art direction for the spring/summer 2009 season, Toyland. The idea behind this season was basically and in essence.. toys... Toys, toons, and the infiltration of the cute and cuddly to represent the oftentimes harmful. I wanted to dissect the tendency of using cartoons and cartoon characters as national and corporate spokespersons.