I am co-founder of the NY/CA based tshirt and apparel company, Tank Theory. I acted as the main designer, art director and overall aesthetic motivator behind the brand from its' inception in 2001 until the spring of 2009.  The work below consists of the art, design and creative direction that I put into the brand over the course of that 8 years.

FALL 08 - SIGN LANGUAGETshirt design and art direction for the fall 2008 season, Sign Language.  This season I focused on the prevalence, or should I say over abundance, of signs that bombard us on a daily basis.  I wanted to use the language of signage, billboards, and otherwise huge and obtrusive outlets for public advertising and kind of poke fun at it...or better yet take back some of that space for myself.. one way or the other.