The Illustration & Design World of Zach Johnsen


I am co-founder of the NY/CA based tshirt and apparel company, Tank Theory. I acted as the main designer, art director and overall aesthetic motivator behind the brand from its' inception in 2001 until the spring of 2009.  The work below consists of the art, design and creative direction that I put into the brand over the course of that 8 years.





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SPRING 08 -SPIRITUSTshirt design, conceptual and art direction for the spring 2008 season, Spiritus.  This season was dedicated to all things not of this world. I wanted to explore in concept and design the undefinable, the unattainable realms that exist all around us, yet somehow elude us.  I wanted to take some of the more popular signs and instruments we use to represent these 'other' worlds and re-represent them.
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