The Illustration & Design World of Zach Johnsen


I am co-founder of the NY/CA based tshirt and apparel company, Tank Theory. I acted as the main designer, art director and overall aesthetic motivator behind the brand from its' inception in 2001 until the spring of 2009.  The work below consists of the art, design and creative direction that I put into the brand over the course of that 8 years.





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FALL 05 - BELLY OF THE BEASTTshirt design, print and accessories design, and art direction for the Fall 2005 season, From the Belly of the Beast.  This season I created almost all the artwork based on the theme "to hell in a handbasket".. Generally, I wanted everything to be dark and sinister, but with a very ornamental, prim and proper appearance.. Kind of like if you sat down for dinner with the devil...Surely, you would dine in elegance.. 
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